Back from leave today and the joy of email. This might seem an obvious point to others but, looking at my Google account, I realise that they are able to scan the content of emails and offer up 'sponsored ads' to relevant content in our messages. So mention shoes in you mail and you may well be offered links to shoe shops. It struck me how powerful this device is - and I know it's really the whole basis on which Google works so perhaps I shouldn't have been surprised, but this level of access and control over information, although seemingly benign could have profound effects for the free and uncensored flow of information. As far as we know, Google comes in peace but, if all our communications are so easily monitored for content, where does that leave the right to privacy and sanctity of confidential data?
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1 comment:
In Reply to scary Google: I am currently studying the theory of Journalism module. It's been great I just did a presentation on how The Establishment and the Media. This convergence between the two and the likes of Rubert Murdoch and Belasconi being predominant forces at the forefront of both what's still thought to be Establishment and also Media. Much of my interest unfortunately fuelled by anti-establishment material on Wicki (I know) and Citizen Journalism (like this groovy blog), however I'm well aware of the implications to News and how it is delivered and what jobs are likely to gain any credible ground. (actually I know not much) however the grassroots books and past experience of journalist's practical experience has already been sold. Through the recent gained interest in the Media and of course the famous stories of the many gifted journalists of today and indeed 'back in the Days' it has I guess laid information to weblogs on a platter. Inevitably this News reaches Google immediately, only they call there digital journalists spiders. These spiders search for particular HTML or look for key words like tabloids and News Headlines. Unfautunately this is affecting the industry for which I hope to work in soon. I welcome the new information and solutions that will arise and emmediately be published in the Guardian on a Monday or the free supplement given to me a Tottenham Hale. It seems the only luxury is in advertisements and thankfully BBC is branching out into the social networking world, where I assume some sort of analyse is taking place, it's inevitable there must be changes, but as long as everybody keeps paying the TV liscence I'm sure the BBC will remain at the forefront of everything, I love Radio 4 talk shows just as I like tuning into to Radio one of an evening (often going to the website to catch up on things. But again unfortunately the online ethos must utilise advertising whether it be cashing in on the habits of Gamblers or shaking booty in the form of a back bumper. This however does not officially fit inside the established perfection of the BBC ideal. I thought the war was over but from what you've said here the war is just beginning and if Google does not attempt to support the established 100% I will be very surprised. Please keep me informed.
A Novice
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